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Chapters.Indigo.ca is the leading Canadian destination for online
shoppers seeking books, toys, gifts, entertainment, and electronics.
Committed to providing a convenient and hassle-free e-commerce
experience, Chapters.Indigo.ca offers a secure shopping environment,
easy-to-use search tools and industry leading customer service. Updated
with new bestselling books, toys, gifts, and entertainment products
every day, Chapters.Indigo.ca is Canada’s greatest online shopping
destination.Chapters.Indigo.ca continues to lead online commerce in
Canada with outstanding customer benefits:Free shipping on orders over
$25. Same-day shipping in the GTA and free shipping to stores.
Bargain books priced at up to 80% off.A large selection of toys, home
decor, electronics, video games, baby gifts, stationery, fashion
accessories, and more! Chapters Inc. was created in 1994 when founder
and CEO, Lawrence Stevenson led the buyout and merger of Canada's two
largest book chains at the time: Coles and SmithBooks (the Canadian
division of U. K. book chain W. H. Smith).[2] SmithBooks was acquired
from Federal Industries and Coles was acquired from Southam Inc.
Canadian General Capital and Pathfinder Capital bought these two chains
to build large-format book superstores comparable to those of the
American bookstore chains Barnes & Noble and Borders.
The new company was created in April 1995 and the first two book
superstores were opened in November 1995. The original superstores were
in Burlington, Ontario and Burnaby, British Columbia.[3]
Chapters quickly changed the face of Canada's book selling industry.
Previously, companies like Coles and Smithbooks had many small stores.
Chapters built large box stores with a much larger product selection.
Chapters provided chairs and couches for their customers, as well as
Starbucks coffee shops, and did not discourage reading inside the store.
The company became Canada's largest book retailer, with 77 superstores
branded as Chapters and more than 280 mall-based stores under the names
Coles, SmithBooks (formerly the Canadian branch of W H Smith), Classic
Bookshops, the Book Company, and Active Minds. However, the SmithBooks,
the Book Company, and Classic Bookshops names have been gradually phased
and locations rebranded as Coles stores in recent years. Canada's first
book superstore, Toronto's World's Biggest Bookstore, once part of the
Coles chain, was also owned by Chapters and had continued to operate
under its original name. |
