As seen on TV USA
As Seen On TV is a generic nameplate for products advertised on television
in the United States for direct-response mail-order through a website or toll-free
telephone number. As Seen On TV advertisements, known as infomercials, are
usually 30-minute shows or two-minute spots during commercial breaks. These
products can range from kitchen, household, automotive, cleaning, health,
and beauty products, to exercise and fitness products, books, or to toys and
games for children. Typically the packaging for these items includes a
standardized red seal in the shape of a CRT television screen with the words
"AS SEEN ON TV" in white, an intentional allusion to the logo of TV Guide
magazine.Prominent marketers of As seen on TV products include As Seen on
TV, Inc., Time-Life, Space Bag, K-tel, Ronco, and Thane. There are also
retail brick-and-mortar and online stores that specifically sell As seen on
TV products. In 1996, "As seen on TV" then moved on to retail, according to
A. J. Khubani, CEO of Telebrands, who designed the logo.
As seen on TV products then moved on to sell on the internet. In 2015, a new
As seen on TV corporation was formed and launched as a multi-vendor
marketplace, allowing manufacturers and sellers of TV products to sell their
inventory through its website New Easy.
The red logo and phrase is in the public domain and can be used on packaging
or in business with no fee and without trademark infringement. Companies
that produce generic versions of As seen on TV products may use a modified
version of the red logo, their version displaying "Like on TV" or "As seen
on TV in some countries". This logo can be registered in some countries like
a trademark. |
